PROFILE

Dynamic Graphic Designer with extensive experience in creative marketing and visual communications. Skilled in producing innovative design solutions that drive brand engagement and business impact. Proven ability to enhance collaboration, streamline creative processes, and deliver high-quality results that meet the needs of forward-thinking organizations.

EXPERIENCE

CREATIVE MARKETING DESIGNER / TOUCHNET

CREATIVE DESIGN CONSULTANT / CERNER

CREATIVE MARKETING DESIGNER / H&R BLOCK

Led the creative team at TouchNet by defining creative expectations, fostering collaboration and teamwork, providing resource support, and overseeing the creative process to establish structured workflows.

• Created, designed, and produced marketing materials, website design, and digital assets for TouchNet.

• Produced an annual visual identity system and guidelines for TouchNet's COMTEC conference, the premier technology conference for higher education. Each campaign included website design, social media content, web banners, Google presentation decks, large-format environmental graphics, main stage set design, and trade show booth design.

• Oversaw the visual direction and development of Cerner's corporate branding initiative for a Health Services campaign, which included the development and implementation of innovative programs responsive to the health needs of rural populations.

• Led the creative development and execution of all local marketing materials for H&R Block, catering to corporate, franchise, and over 100,000 independent field associates.

• Launched a custom local marketing system for H&R Block, which enabled retail offices and franchisees to tailor their domestic and multicultural local marketing needs.

• Mastered design fundamentals, including visual hierarchy, brand strategies, color theory, typography, and graphic design.